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Lana Artusa smiling outdoors in a white gingham top, with long wavy blonde hair.

Lana Artusa

Social Media & Digital Marketing

Content for

I’m Lana, a marketing grad with experience creating content for brands, covering live events in NYC, and helping teams plan what to post. I love finding the right way to tell a story, whether I’m filming a try-on or capturing the energy of a live event.

View My Work Get in touch Résumé

Work

Three internships, a year as a brand ambassador and my own content. Pick a project to see the work.

Also on my résumé: Silverstein Properties, Leasing & Marketing Intern, Summer 2024

Major League Eating

Social for the Nathan’s Famous Fourth of July Hot Dog Eating Contest

Role
Social Media Intern
When
Summer 2025
Where
New York City

The assignment

Cover the contest on the league’s social channels as it happened: the countdown, the July 3 weigh-in at Hudson Yards and contest day on July 4.

Contest day recap Footage from contest day on July 4.
  1. July 2 · Countdown Two days to go 0:08
  2. Countdown “Joey is back” 0:40
  3. July 3 · Countdown 1 day away 0:20
  4. July 3 · Weigh-in Weigh-in reel 0:30
  5. July 4 · Contest day Contest day recap 0:47

My work

  • Managed the league’s accounts on Facebook, X, Instagram and TikTok
  • Produced and edited short-form video of athletes, contests and fan moments
  • Coordinated live social coverage of the contest
  • Designed the July 3 weigh-in graphic in Canva

Supported the team on

  • Influencer outreach and media coordination
Illustrated poster: a hot dog character lifting a barbell under the words “July 3rd 2025, Weigh-In,” with “Hudson Yards, NYC, 12PM,” the Nathan’s Famous logo and two Major League Eating logos, inside a blue checkered border.
Designed by me in Canva Weigh-in event graphic
Lana in a blue polo standing beside a contest participant wearing a 2025 Nathan’s Hot Dog Eating Contest jersey.
On site With a contest participant

About the audience

The contest aired live on ESPN to more than 1.6 million viewers. That is the broadcast’s audience, not a count of views on my posts.

Who I worked for

My internship was with Major League Eating. Nathan’s Famous is the name on the contest, not my employer.

White Fox Boutique

Try-ons, styling and unboxings for a college audience

Role
Campus Ambassador
When
July 2025 – June 2026
Where
Instagram and TikTok

The assignment

Promote White Fox’s seasonal collections to college students on Instagram and TikTok.

College outfits of the week A week of campus looks in White Fox pieces, from an off-shoulder jersey tee to a hoodie and pink sweats.
  1. Styling College outfits of the week 0:17
  2. Try-on Try-on haul 0:10
  3. Day in the life Spend a school day with me 0:29
  4. Unboxing Bubbles & Foxy Friends unboxing 0:40

My work

  • Styled, filmed and edited try-ons, styling videos and product unboxings
  • Created Instagram and TikTok content around each seasonal collection
  • Tracked trends to grow brand awareness among college students

Styled, filmed and edited by me.

Shea Communications

Client social and live event coverage around New York

Role
Marketing & Communications Intern
When
Summer 2025
Where
New York City

The assignment

Create social content for the agency’s client accounts and cover their New York events in real time.

  • Food festival Dine Around Downtown Chefs at the grill, tasting tables and a live band at a Lower Manhattan food festival.
  • Art installation Murals in progress at 550 Madison Artist Chris “DAZE” Ellis painting two murals, presented in celebration of the Museum of the City of New York’s Above Ground exhibition.

My work

  • Created and edited social content for client accounts on Facebook, X, Instagram and TikTok
  • Covered live events at venues including 28 Liberty, capturing and posting in real time
  • Wrote captions for each platform

Supported the team on

  • Content calendars
  • Campaign brainstorms with senior team members

Creator Studio

Personal beauty, fashion and lifestyle content

My own videos, where I try out styling and editing ideas. These are personal projects, not paid partnerships.

  • Makeup Get ready with me Concealer to lip liner in a minute and a half, captioned “only time I shut up.”
  • Travel and fashion Weekend in Charleston Coffee, long lunches, pastel streets and one white mini dress.
  • Lifestyle A day in my life Skincare, makeup, a walk across campus and sushi, cut into 26 seconds.

About me

Lana in a white halter dress on a garden path in Charleston.
From my Weekend in Charleston video.

I love the small decisions that make content work: picking the shot that tells the story, cutting a reel until the timing feels right, and writing a caption that sounds like a person said it.

At live events, I’m the one watching for the moment worth posting. Fashion and beauty are what I create for fun, and they’ve given me an eye for detail I bring to every brand.

I graduated from High Point University in May 2026 with a B.S.B.A. in Marketing and a minor in Sales.

Editing and design

  • CapCut
  • Adobe Premiere Pro
  • Photoshop
  • Canva

Social

  • Instagram, TikTok, Facebook, X
  • Short-form video
  • Live event coverage
  • Influencer outreach

Planning

  • Content calendars
  • Caption writing
  • Reporting in Excel

Résumé

One page: four roles across social media, communications and marketing, and a B.S.B.A. in Marketing from High Point University.

Download PDF

Résumé

Download PDF

Lana Artusa

artusalana@gmail.com • www.linkedin.com/in/lana-artusa

EDUCATION

B.S.B.A., Marketing (Minor: Sales)August 2022 – May 2026
High Point UniversityHigh Point, NC
  • GPA: 3.8
  • Dean’s List Recipient

EXPERIENCE

Marketing & Communications InternMay – August 2025
Shea CommunicationsNew York City, NY
  • Created and edited social media content for client accounts on Facebook, X, Instagram and TikTok.
  • Covered live events at NYC venues including 28 Liberty, capturing and posting real-time content across social media.
  • Helped develop content calendars and wrote platform-specific captions to drive engagement.
  • Collaborated with senior team members to brainstorm campaign strategies and optimize reach.
Social Media InternMay – August 2025
Major League EatingNew York City, NY
  • Managed the league’s social media platforms (Facebook, X, Instagram, TikTok).
  • Produced and edited short-form video content highlighting athletes, contests and fan moments.
  • Coordinated live social media coverage of the Nathan’s Famous Fourth of July Hot Dog Eating Contest, broadcast on ESPN to an audience of 1.6M+ viewers.
  • Designed the July 3 weigh-in event graphic in Canva for the Hudson Yards weigh-in.
  • Assisted with influencer outreach and media coordination to expand visibility and fan engagement.
Campus AmbassadorJuly 2025 – June 2026
White Fox BoutiqueRemote
  • Created Instagram and TikTok content promoting seasonal collections to a college audience, including try-ons, styling videos and product unboxings.
  • Styled, filmed and edited brand-focused photo and video content.
  • Promoted products through influencer-style marketing and audience engagement.
  • Tracked trends to grow brand awareness among college students.
Leasing & Marketing InternJune – August 2024
Silverstein PropertiesNew York City, NY
  • Collaborated with leasing and marketing teams to analyze leased and available commercial space across multiple properties.
  • Developed and presented marketing recommendations to enhance visibility and leasing potential.
  • Conducted property tours and compiled detailed assessments to support targeted marketing strategies.

SKILLS

Social Media Management (Facebook, X, Instagram, TikTok), Content Creation & Editing (CapCut, Canva, Adobe Premiere Pro, Photoshop), Short-Form Video, Digital Marketing & Audience Engagement, Content Calendars & Caption Writing, Influencer Outreach & Collaboration, Event Marketing & Live Coverage, Data Analysis & Reporting (Excel: Proficient), Brand Development & Growth Strategy.

Let’s work together.

If your team needs someone who can plan it, film it, edit it and post it, I’d love to hear from you.

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